Protein Shift

  • Varun Deshpande

    Varun Deshpande

    Managing director at The Good Food Institute India

    Varun Deshpande is the Managing Director for India at the Good Food Institute (GFI), where he is focused on building the future of food by working with scientists, foundations, governments, entrepreneurs, and corporations to advance the plant-based and cultivated protein sector. As the son of a cancer surgeon from Mumbai, Varun has been deeply immersed in healthcare and technology from a very young age. He spent several formative years studying Chemical and Biomedical Engineering at technology hub Carnegie Mellon University. He then went on to work on implementing digital health in India and the United States, helping vulnerable populations through care coordination, and a systems approach to healthcare. While in the United States, Varun learned about Effective Altruism, a philosophy which seeks to investigate and target the world’s most pressing problems. He came to understand the tremendous impact of industrial animal agriculture on the world, and the imperative need to transition away from it using markets and technology. In dedicating his work to the future of protein and combining his duty to human and planetary health, Varun aims to help build a more healthy, sustainable, and just global food system, starting right here in India.

  • Oxana Krutilina

    Oxana Krutilina

  • Sonja Kalkhoven

    Sonja Kalkhoven

    R&D Director Upfield
  • Siska Pottie

    Siska Pottie

    Founder at FJUTJER BV

    Siska Pottie is an experienced public affair professional and founder of Fjutjer BV, a consultancy guiding organizations through transitions. She has +20 years of experience in Regulatory, Medical, Public and European Affairs and in international association management. With an academic background and Ph.D. in food and agronomy she exercised the functions of Medical and Public Affairs Director at Nutricia and Danone. The last 6 years she is also Managing Director of IMACE, the European and International Margarine Association, a non-profit organization representing the interests of the European margarine and plant-based spreads/fats producers. This year she created the European Plant-based Food Alliance, a multi-stakeholder platform, gathering like-minded companies and organizations around the common goal to advance plant-based foods as a vital part of the transition towards more sustainable and healthy food systems.

    Through these activities she gained a deep knowledge on the various policy dossiers on food and agricultural policies, circular economy and sustainable development. It also allowed her to build an extensive network of stakeholders throughout the Brussels and European scene.

    Besides her career as external affairs specialist, she is also a PCC certified Coach and ITA certified NLP practitioner.

  • Marjolein Brasz

    Marjolein Brasz

    Managing Director at Foodvalley NL

    In 2001, after graduating from the Erasmus University Rotterdam with a degree in business, Marjolein started working in the energy sector. Initially in the traditional oil and gas industry followed by jobs in renewable energy and (later) sustainable materials. Over the years, she has worked in business development and management roles (MT), product, process and / or system innovation being the common thread.

    From 2015 onwards Marjolein has worked on ecosystem innovation for the benefit of societal transitions (e.g. linear -> circular economy). In 2020 she started her role as Managing Director of Foodvalley NL, a wonderful organisation with dedicated professionals who work at facilitating the transition of the global food system with the aim to make healthy food accessible and affordable for everyone. This role is the perfect mix of her past experience, competencies and personal beliefs.

  • Amos Palfreyman

    Amos Palfreyman

    Business Development Manager FoodHQ

    Amos Palfreyman is the Business Development Manager at FoodHQ in Palmerston North. He recently spent four months based in Wageningen working with FoodHQ strategic partner Foodvalley NL to develop an analysis of the emerging alternative proteins sector. Since returning to New Zealand Amos has launched “Emerging Proteins NZ” an initiative by FoodHQ to connect and enable the emerging alternative proteins sector in New Zealand. Prior to working for FoodHQ Amos worked in international trade, technology transfer and market insights.

  • Abhinav Sinha

    Abhinav Sinha

    Co-Founder & CEO at GoodDO Vegan QSR

    A scientist by training, Abhinav got his PhD in Biochemistry from Oregon Health and Science University, USA and an MBA in Marketing & Strategy from the Indian School of Business.

    After initial experience in drug discovery, new product evaluation and marketing strategy in the pharmaceutical industry, Abhinav moved into entrepreneurship in the plant-based meat space, driven by a passion to make the world a compassionate and sustainable place. Abhinav uses his expertise to lead the current operations and future growth at GoodDO, India’s first and largest all-vegan QSR. He also leads strategy at GoodDot, India’s leading plant-based meat company.

  • Emma Schofield

    Emma Schofield

    Global Food Science Analyst, Mintel

    Emma is a Global Food Science Analyst at Mintel. She specialises in ingredient trends, developments in nutrition, health and wellness as well as innovations in food science and technology.

    Emma is part of Mintel’s London based Food & Drink Research team and has over ten years of experience in the food industry.
    Prior to joining Mintel Emma worked as a Food Technologist for a major UK retailer, taking ownership for product quality, nutrition, safety, ethics and legality.
    Emma has also held the position of NPD Manager in the food to go division of a leading international convenience foods manufacturer, accountable for key retail and food service accounts, working closely with customers and suppliers to deliver market leading and commercially successful product ranges.
    Emma creates unique, but realistic and solid strategic insight from her research into food-tech developments, nutrition health and wellness, ingredients and additives, food labeling and regulatory trends. Some examples of bespoke client projects Emma has completed include ‘the role of natural nutrition and clean label in targeting millennial consumers’ and

  • Jeroen Wouters

    Jeroen Wouters

    Director International FoodvalleyNL | Program Manager Sports & Nutrition at Sportcentrum Papendal

    Jeroen Wouters, PhD, is committed to International Relations as well as Human Capital. Jeroen provides guidance and support to stimulate innovation and cooperation in food and nutrition, and is the driving force behind projects bringing together Dutch businesses, knowledge providers and governments with their counterparts in Europe and far beyond. Jeroen is also in charge of the Human Capital program which includes attracting and developing talent and career paths. He is an expert on specialized nutrition.

  • Femke Mosch

    Femke Mosch

    Food innovation strategist at Vision on Food

    Food innovation strategist Femke Mosch (Vision on Food) helps food companies develop a strategy and vision for their product portfolios. With broad experience in the food sector for start-ups, scale-ups and established businesses Femke knows the food sector inside out. She believes the combination of consumer thinking, culture and values, significantly enhances the chance of a successful product or concept. The results of Femke’s innovation projects are to be found on the shelves of your local supermarket; every day, a large proportion of Netherlands’ shoppers put a Vision on Food product in their basket.

    Femke Mosch is a Foodvalley Champions jury member for the Protein Shift theme.

  • PJ Beers

    PJ Beers

    Lector New Business Models, HAS Hogeschool & Consultant, DRIFT

    PJ Beers studies and supports sustainability transitions, especially in agriculture and food. He does so at HAS University of Applied Sciences as a lecturer on New Business Models for Agriculture and Food Transition, and at DRIFT (Dutch Research Institute for Transitions), based at the Erasmus University, as a researcher and consultant. PJ has been chairman of the Green Protein Alliance for several months now.

    PJ Beers is a Foodvalley Champions jury member for the Protein Shift theme.

  • Christian Cadeo

    Christian Cadeo

    Managing Partner Asia at Big Idea Ventures

    Christian Cadeo is currently the Managing Partner, Asia for Big Idea Ventures. Big Idea Ventures is a new alternative protein venture capital fund/accelerator based in New York and Singapore. It has major investors in the fund such as Temasek Holdings, Tyson Food (NYSE: TSN/Fortune 100 company), Buhler Group and some of the largest family offices globally.

    Prior to this Christian was a seasoned operator with experience in bringing US based startups to Asia. His first startup was at AdMob which was eventually acquired by Google for US$750MM. The second startup was JUST where he was the 1st employee internationally and the company had only raised US$30MM and valued at US$90MM (currently raised US$300MM/valued at $1.2B). Recently he was at Domo where he joined pre-IPO as the 1st employee in Southeast Asia. Domo had raised close to US$700MM from investors such as Benchmark, Jeff Bezo and TPG. The company IPO on NASDAQ in 2018.

    Christian also has extensive experience working at some of the largest technology companies in the world. He spent four years at Google managing the mobile and enterprise division in Southeast Asia. Earlier in his career he worked at Microsoft managing commercial development within the online division.

    He graduated with a Bachelor of Art from the United States and will be attending the University of Oxford, Master of Science program in the fall of 2020.

  • Floor Buitelaar

    Floor Buitelaar

    Project Manager Foodvalley NL

    Floor Buitelaar is Project Manager of The Protein Cluster, part of Foodvalley NL. There, knowledge is shared and entrepreneurs are brought together. All with the objective to stimulate plant protein innovations.

    Floor holds a Masters in Strategic Management and has worked in several commercial at retailers.

  • Isabel Boerdam

    Isabel Boerdam

    Founder Green Food Lab | Week Zonder Vlees | De Hippe Vegetariër | Vegabijbel

    Isabel is the founder of Green food Lab and de Hippe Vegetarier, initiatior of Week Zonder vlees, and wrote the Vegabijbel. She is a driven entrepreneur with a big love for sustainable nutrition, thinking outside of the box and boosting the social conversation.

  • Ahmed Khan

    Ahmed Khan

    Founder and Editor at CellAgri

    Ahmed Khan is a cellular agriculture consultant and the founder of CellAgri, a news and market insights startup exploring the future of food with cellular agriculture. CellAgri provides the latest updates and insights on a range of topics and trends relating to cellular agriculture. CellAgri’s platform also tracks all the major and upcoming players in the field. Ahmed is also the author of the first cellular agriculture ebook, ‘An Introduction to Cellular Agriculture’, an easy-to-read introduction to the field.

    Ahmed is a co-founder and member of the board of directors of Cellular Agriculture Canada, a non-profit organization advancing and promoting the cellular agriculture industry in Canada. Ahmed has previously spoken about cellular agriculture in Canada, England, Singapore, and the United States. Ahmed first learned about cellular agriculture while studying at McGill University in Montreal, Canada.

  • Michiel van Deursen

    Michiel van Deursen

    Founder at Capital V

    Entrepreneur turned investor. Focussing on plant-based businesses.

    Started in tech, founded and, the market leading classified ads websites in Belgium (acquired by eBay in 2013). Founded several other successful companies, including an Amsterdam based internet agency and a tech incubator. After successfully growing and selling these companies Michiel trained for and completed an Ironman. This enhanced his passion for plant based, healthy living, and the impact this has on the planet. Since this experience, Michiel has been following his passion and has become an experienced vegan investor. As an early investor of The Vegetarian Butcher (acquired by Unilever in 2018) Michiel experienced the massive growth of the plant based food space from up close.

    Michiel is currently investing in solely plant-based companies who focus on materials, health and food. Companies that are transforming the world to one that is more sustainable by eliminating animals from the production system. Travelling and training while helping people realise their dreams.

  • Jonathan Teoh

    Jonathan Teoh

    Manager Entrepreneurship at Foodvalley NL

    Jonathan Teoh – Manager Entrepreneurship at Foodvalley NL. Responsible for creating a worldclass ecosystem for entrepreneurs in Food & Agri and stimulate and enable these ventures to make an impact in the transition of our foodsystem. Together with our ecosystem partners we create services for, build relationship with and facilitate the most innovative entrepreneurs in their journey towards impactful success.

  • Jeroen Willemsen

    Jeroen Willemsen

    Innovation Manager Protein Shift at Foodvalley NL

    Innovation Manager Protein Shift at Foodvalley NL, influencing the future of protein, and supporting companies looking to make an impact in – and profit from – the business of sustainable proteins. Many know Jeroen as ‘the green protein commissioner of the Netherlands’. At Wageningen University & Research he developed novel protein extraction and texturing techniques. 2009 saw him co-found Ojah, producer of a revolutionary new generation of meat analogues. In 2016, Jeroen started the Green Protein Alliance and, one year later, Foodvalley’s Innovation and Business Network, The Protein Cluster. Both platforms continue to shape the European plant-protein ecosystem.

    Next to speaking at the summit, Jeroen Willemsen is also Foodvalley Champions jury member for the Protein Shift theme.

  • Maiko van der Meer

    Maiko van der Meer

    Director at Novish B.V.

    After studying chemistry and business, Maiko worked for about 15 years for Unilever Speciality Ingredients based in several EU countries. His role as worldwide commercial representative at Quest lead to the step to the food industry. For 7 years he has worked in industrial bakeries in France, Belgium and the Netherlands and for the next 7 years he was a General Manager at Mowi (prior Marine Harvest) in Belgium and Poland. Lastly, Maiko was the CCO at Vion, at which he also was responsible for the conversion of the beef slaughterhouse in Leeuwarden into a Vega factory and the launch of a range of plant-based meat alternatives.

    For the last couple of years Maiko was also active as an agrifood consultant in strategy and M&A, both for investors as family owned businesses. In October 2019, together with 2 partners, they started Novish; the first European plant-based seafood company.

  • Alberto Musacchio

    Alberto Musacchio

    CEO Food Evolution

    Alberto Musacchio, together with his wife Malu and his son Damiano, have been vegetarian and have dedicated their lives to vegetarianism for over 30 years. He started out with a restaurant back in 1979 and he has been running the famous Country House Montali, which is considered one of the best vegetarian agritourisms in Europe, for almost 40 years now. Furthermore, he published several best-sellers about veggie and vegan cuisine together with Malu Musacchio, who is considered one of the best vegetarian chefs in the world.

    Alberto and his family created a brand-new factory which produces Food Evolution line, composed of plant-based meat analogues that are 100% natural, vegan, gluten-free, high-protein, low in fat, low-carb and easy to cook products. A distinct Italian accent is given to the clean label meat alternatives.

    After its debut in Esselunga supermarkets chain in Italy, Metro DE and other international players, Alberto Musacchio is ready to face new challenges both in Italy and all over the world with its 100% “made in Italy” products.