Bamboo Brands: an expert in in-store market assessments

We all know this: innovations take a lot of time, and as many as 80% are doomed to failure. Naturally, this is extremely frustrating! How great would it be if you only had to concentrate on innovations that you knew would be a success? Bamboo Brands can help you with this. We carry out in-store market assessments throughout Europe to investigate consumer behavior on the shop floor. This provides you with solid assumptions on which to base your business case. In fact, we even provide guarantees!

Our approach:

• Establishes at an early stage which innovations will succeed and which won’t.
• Ensures a more sustainable innovation process. No more obsoletes, since unsuccessful innovations will not be put on the market.
• Puts the enjoyment back into working on leading brand innovations! After all, any innovations put on the market will achieve your objectives and ensure brand growth.

Bamboo Brands is an expert in in-store market assessments for FMCG-retail Europe, and we also have a network of franchise entrepreneurs throughout the continent.