Hans van Trijp

Hans van Trijp is Full Professor and Chair of the Marketing and Consumer Behavior Group within the Section of Business Sciences of Wageningen University and Research. His key research interest is in behavioral change both at the level of business and consumers/citizens and in the direction of more healthy and sustainable life style patterns. He explores this interface from the perspectives of marketing and consumer behavior and their interactions. Some of his current research emphasis is on sustainable packaging, nutrition information, and increasingly also the interface between data science / data analytics for better understanding of processes of behavioural change.