Since my MSc in Crop Physiology at WUR I had a passion for the Agri & Food industry. I worked with breeders, producers, consultants and retailers to improve the supply chain. My vision is a sustainable, transparent and fair way of growing our food. In my current role we have powerful tools available to make a positive change: imec technology with WUR and Radboud domain knowledge. The adoption of new digital technologies in Food & Agri enables us to change the way we organise our production chains to the most sustainable way possible. With OnePlanet Research Centre we help by developing digital twins for the individual parts of the supply chain and integrating the knowledge back in the chain. Towards an Agri revolution 4.0.