My name is Minerve Vicente, I am currently heading up product development at The Kraft Heinz Company for the R&D International (EMEA, LATAM, APAC) organization. The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. As head of product development I am responsible for setting up the different category R&D strategy, driving the innovation pipeline, core technology platforms and portfolio transformation. Within my role business needs, consumer understanding, market dynamics, technology play fundamental role as the basis but it needs to be linked to an ecosystem of knowledge within the areas seen as required or gaps. I’ve been driving innovation for the past 15 years and continue finding it a fascinating topic.