Joost is a program manager paying attention to your needs in food innovations. What gives him a lot of energy is having discussions with (potential) clients out of the food industry and getting them connected with the right scientific experts at Wageningen Food & Biobased Research. Getting the collaboration started in order to bring our scientific knowledge in practice is making his job unique. His program is called ” Food innovation for responsible choices” and therefore very much aware of all activities going on in the field of reformulation. Joost joined Wageningen early 2018 after working for 14 year at the Dutch organization for applied scientific research, TNO, as business development manager for the food industry.