Innovation Manager Protein Shift at Foodvalley NL, influencing the future of protein, and supporting companies looking to make an impact in – and profit from – the business of sustainable proteins. Many know Jeroen as ‘the green protein commissioner of the Netherlands’. At Wageningen University & Research he developed novel protein extraction and texturing techniques. 2009 saw him co-found Ojah, producer of a revolutionary new generation of meat analogues. In 2016, Jeroen started the Green Protein Alliance and, one year later, Foodvalley’s Innovation and Business Network, The Protein Cluster. Both platforms continue to shape the European plant-protein ecosystem.
Next to speaking at the summit, Jeroen Willemsen is also Foodvalley Champions jury member for the Protein Shift theme.